4 Ranking Factors Your Toronto SEO Services Provider Should be Optimizing in 2018

seo ranking

Google remains as the number one search engine worldwide, thanks to the constant refining of their search engine algorithms. Although the frequent tweaks can make it a little difficult for some businesses in Toronto to rank higher on the search engine results pages, Google still relies on a solid set of ranking factors to help determine the rank of a website. Naturally, knowing what these ranking factors are gives you and your provider of SEO services in Toronto a significant advantage.


Of course, there are the usual factors behind this: web traffic and keyword compatibility. However, Google’s search engine uses thousands of other ranking factors to help determine the ranking of a particular website—and some of these ranking factors are set to be big players in 2018.


Search Ranking Factors to Keep in Mind

When reassessing your strategy for search engine optimization within Toronto, make sure you are optimizing your website for the following factors:


    • Page Loading Speed
      Google is all about providing a simple and convenient experience to their users. Hence, it’s only natural that Google prefers websites that load quickly over those that take forever to load. Ask your provider of SEO services in Toronto to trim down on plug-ins that may slow down your website’s load speed. It may also be a good idea to whittle down the images and videos to only what your site needs. Working with an SEO company that also offers web design services is a significant advantage for your business.


    • Time Spent on Site
      Too many people are obsessed with how many visitors their websites get, but they don’t understand that Google also monitors how much time each visitor spends on a site. If visitors click away from a site within a few seconds (high bounce rate), Google will interpret the page content as irrelevant to the user’s search query which can quickly tank a site’s rank. Make sure you optimize your website for a good user experience, and fill it with good content to help increase the amount of time visitors spend on your site.


    • Quantity and Quality of Links
      Even today, backlinks are still one of the most prominent ranking factors for websites. However, never try to cheat Google by purchasing backlinks off the Internet. It’s not just about the quantity of your links; it’s also about the quality. Link buying goes against Google’s best practices. Websites that engage in this practice often get penalized with a hefty ranking penalty. Make sure your Toronto search engine optimization team combs through your network of backlinks and removes any suspicious links.


  • Longer Content
    Google wants to provide value to their search engine users. In line with this, Google has found that pages that offer longer, more insightful content are what users are looking for whenever they run a Google search. You won’t be penalized, per say, for having thin content, but you will definitely lose out to competitors who invest in having great content on their websites. Make sure your content marketing and website content are on-point at all times.

Give your website the exposure it needs with the right SEO services. Start your business’s digital journey today! Let us show you how.

4 Ranking Factors Your Toronto SEO Services Provider Should be Optimizing in 2018

3 thoughts on “4 Ranking Factors Your Toronto SEO Services Provider Should be Optimizing in 2018

  • August 10, 2018 at 6:55 am

    Let’s put it simple: if you want to be successful online,

    you need targeted traffic, and the best way to drive targeted

    traffic to your pages is with good search engine rankings.

    However, if you want to generate traffic from the search

    engines, your pages must appear on the first results page

    for the keywords and phrases you target…

  • October 27, 2018 at 8:40 pm

    It’s a useful metaphor and proxy for quality and sometimes you can use it to work out the likelihood of a site ranking for a particular keyword based on its relative score when compared to competing sites and pages.

  • November 6, 2018 at 10:35 pm

    I Follow different SEO expert time to time but I believe SEO is more than reading. Its actually doing and getting good quality and relevant backlinks. Its really amazed me when i start getting relevant links. Results are awesome once you start getting quality links fast. Thanks for your Quality Blog.

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