With constant Google algorithm updates, businesses that rely on search engine optimization in Toronto need to adjust their SEO strategies to account for new ways to use search engines.
Technology has made amazing strides over the last decades, particularly in the way of smartphones. Some of the standard features that iOS and Android phones currently have would have been unthinkable or gimmicky in early 2010. One such standard is voice search.
Thanks to the improvements made to Siri, Alexa, Bixby, and other virtual assistants, voice search is starting to become more than just a trend. After all, why type down keywords when you can ask a virtual assistant your question and get the same quality answers?
Tips for Optimizing Your Website for Voice Search
Optimizing your website for voice search is a lot simpler than you may initially have thought. It does require, however, a few changes to the way you are currently optimizing your website. Here are a few tips to help you prepare your sites for voice search.
Create content that directly answers user questions
Voice search results are often read from what is known as featured snippets— texts displayed on top of Google search results. How do you turn your content into a featured snippet? The easiest way to do that is to write content that directly answers a question that you anticipate your target market asking. For example, write content that directly answers simple questions like “What are the ingredients in carbonara?” or “Why is my car overheating?”
Optimize your H1 tags and meta tags for longer queries
Despite the different methods used to initiate a search, voice search still uses many of the same ranking parameters that traditional search uses. As such, optimizing your H1 tags, meta title, and meta description is still an optimization practice that a Toronto SEO consultant would suggest. The only thing you’ll need to do differently is to optimize your H1 tags and meta tags for long tail keywords or phrases. Instead of the typical “keyword + geotag” combo, it would be a good idea to optimize for phrases that include adjectives search users would typically attach to queries like “best romantic restaurant in downtown Toronto” or “beautiful cabin for rent within 20 kilometers of Toronto.”
Keep your Google Business Page up-to-date
Voice search queries are often used to locate businesses near the searcher. It attaches the keyword “near me” on the phrase. In fact, about 80 percent of “near me” searches are done over voice search. This is why it is important to make sure your business is properly optimized for local SEO. Take the time to look at local listing sites and Google’s My Business page to check if your business information is correct. Important details that must be kept up-to-date at all times include complete business address and business hours.
Trim down your website’s load speed
Studies about voice search have shown that voice search favor pages with shorter load times, similar to how ranking on the SERPs work. Trim down any excess plug-ins and unnecessary features from your website to help it load faster. Reducing the file size of images on your site can also help shorten page load speeds. Not only will this help you improve your ranking on voice search, but it also will also enhance the user experience of your web visitors, creating a positive impression on your business.
These are only some of the steps you can take to make sure that your business website is properly optimized for voice search. If voice search is something you want to take full advantage of in 2018 and the years to come, you can always count on us here at QuantomCo, your trusted provider of SEO services in Toronto.